The Sampleo team has had the opportunity to work with the PUIG group to set several tailor-made nano-influence campaigns up that meet the needs and specificities of their brands. You can watch the full interview by clicking on the image below:
Specific needs for a sensory brand
PUIG is a family company founded in Spain, specialized in the luxury industry. As its main business activity is the fragrancy, the Spanish firm faces a very particular difficulty: e-commerce. How can consumers be encouraged to buy a perfume if they cannot test it?
There are some marketing elements that allow to overcome this barrier partially, such as the quality of images or videos. However, consumers’ opinions remain the most effective lever to push Internet users to purchase at the point of sale thanks to the ROPO effect (Research Online, Purchase Offline) or directly on the e-commerce websites.
Moreover, nano-influence, by generating a large quantity of UGCs, allows the brand to gain visibility on e-commerce websites but also on Google in general, and thus to improve its website’s position on the results’ pages.
The Sampleo campaign
Using the database of the 760,000 members of Sampleo, PUIG was able to conduct an agile and effective marketing campaign, targeted on its typical consumer.
And the results are really positive! Indeed, having never conducted a nano-influence campaign before, the brand was able to gather a large number of opinions and comments on the product sheets of its distributors such as Sephora, Nocibé or Marionnaud, and thus to have a complete product sheets, with fresh, recurring and authentic content. And from a quantitative point of view, the product was really well received by the consumers, with an average score of 4.5/5, which had a positive impact on sales, as they rose sharply.
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